The process of choosing furniture for your commercial or residential project can be notoriously difficult as you need to contend with not just the aesthetic but also the practicality of your chosen furnishings.
For commercial projects, designers must consider numerous aspects such as lighting, furnishings, textiles, flooring, and windows, and how they complement and enhance the service being offered.
In restaurants, cafés, and similar establishments, furniture that exudes quiet luxury can play a pivotal role in elevating the dining experience to an art form. Furniture that blends style and practicality ensures that guests are offered a comfortable seat to enjoy delicious offerings in style.
On the contrary, residential interior designers and interior design studios often face a different set of challenges when selecting furniture. They need to balance the client's personal taste with functionality, durability, and the overall design aesthetic of the home. In residential projects, furniture plays a crucial role in creating a comfortable and inviting living space that reflects the homeowner's personality and lifestyle.
In 2024, we launched our trade programme for residential and commercial projects, responding to interest from established designers and industry leaders. This programme offers bespoke pricing on our furniture and serves as a means to build working relationships with industry professionals who share our values.
What Benefits Does Our Trade Programme Offer?
When it comes to sourcing furnishings, we want to collaborate with industry professionals who share our values. Our trade programme aims to establish strong working relationships in the industry, by offering a few key benefits to members. Here’s the scoop:
Exclusive trade discounts on our British furniture collections
Trade members get access to our full range of British-made furniture collections at exclusive discounted rates. This allows you to offer your clients high-quality, timeless pieces at competitive prices and deliver projects that are within budget.
Dedicated trade support from our Wainhouse team
Our dedicated trade support team is here to assist you every step of the way. From product inquiries to order processing and delivery coordination, we ensure a smooth experience for our trade partners. Our knowledgeable staff can provide expert advice on product selection, customisation options, and how to best incorporate our pieces into your designs.
Priority delivery on all of your trade orders
We understand that timely delivery is crucial for your projects. As a trade member, you'll receive priority processing and shipping on all your orders, ensuring that you can meet your project deadlines with confidence. This expedited service helps you maintain smooth project timelines and exceed your clients' expectations.
We’ve helped interior designers procure high quality, stylish furniture
We’ve established excellent working relationships across the industry and have helped interior designers turn their ideas into reality with elegant, British furniture. From established design studios, to rising stars, we have extensive experience in delivering projects to schedule. Take a look at some of the design projects where our furniture has made it into a big spread.
Vaughan Design & Development
Vaughan is an all-in-one design and build company based on the borders of Hampshire, Surrey and West Sussex. Their interiors are known for their being timeless and designed for longevity, while infusing a playful charm through colour, texture and pattern.
Pictured: Our Windsor Bar Stools, inside a kitchen crafted by Herringbone House
We supplied Holly from Vaughan Design and Development with 3 of our Windsor Bar Stools for her Harpenden project. This project was featured in Homes & Gardens April 2024 issue and takes up an impressive 8 pages.
Uns Hobbs Interiors
Uns Hobbs is an interior designer in South London, best known for her love of colour and thoughtful, intelligently designed interiors that seamlessly blend old with new, making her a rising star in the industry. At the time of writing, one of Uns Hobbs' best projects has been her full-house Cotswold project, for which we supplied three of our Shaker Bar Stools. The Cotswold Project was later featured in The English Home magazine in October 2024, covering an expansive seven pages—Uns first big spread!
Pictured: Our Shaker Bar Stools, part of Uns Hobbs interiors Cotswold project
Luxury Dining Establishments - High-End Restaurants and Cafes
Our trade portfolio also includes several refurbishments of high end restaurants, tea rooms and cafes. The contemporary style and high quality of our furniture make our pieces ideal choices for establishments looking to create a sophisticated and inviting atmosphere. Our Windsor and Shaker collections, in particular, have been popular choices for upscale dining venues, offering a perfect blend of classic design and modern functionality. These pieces not only enhance the overall aesthetic of the space but also provide comfortable seating for patrons, contributing to a memorable dining experience.
Hazels St Albans
Hazels St Albans is a new concept wine bar and restaurant in Hertfordshire with a music-led ambiance. Founded by chef Drew Knight, the establishment offers a candlelit dining experience, featuring a menu inspired by French cuisine that champions seasonal produce, complemented by a carefully curated wine list. The cosy interior creates an intimate dining atmosphere, using dark natural materials to evoke warmth and elegance. Guests can enjoy their divine culinary experience while perched comfortably on our Scandinavian Mandal Bar Stools.
Pictured: Our Scandinavian Mandal Bar Stools at Hazels St Albans
Eline Restaurant, London
Eline, a restaurant and wine bar in Hoxton, London, was founded by chef Alex Reynolds and wine enthusiast Maria Vivani. This neighbourhood gem was named after Alex’s grandmother who had a passion for cooking. The interior boasts a contemporary, laid-back feel. We had the pleasure of supplying a mix of Farmhouse, Windsor, and Atom chairs to Eline, all finished in our natural wood colour—the lightest in our range.
Tappo Enoteca, Notting Hill
Established in 2023, Tappo Enoteca is an Italian wine bar in the exclusive London neighbourhood of Notting Hill. This enchanting spot boasts a curated selection of Italian wines, impressively displayed throughout the restaurant. The interior of the wine bar blends contemporary elegance with rustic Italian charm. Around the main bar and front window, you’ll find 15 of our Warminster Bar Stools, as well as 12 Shaker Bar Stools surrounding the marble island—all finished in our dark oak colour. This rich hue not only perfectly complements the restaurant’s herringbone floor but also creates an elegant look. It adds warmth and character to the space while evoking a sense of sophistication and luxury.
Pictured: A combination of our Warminster Bar Stools and Shaker Bar Stools
Nespresso’s experimental boutique, Trafford Centre Manchester
In 2023, Nespresso opened an experimental boutique store in Manchester's Trafford Centre to engage both existing and new customers through unique, personalised tasting experiences and masterclasses. Inside the store, you'll find our Shaker Bar Stools providing comfortable seating for guests to enjoy this immersive experience.
Pictured: Our Shaker Bar Stools in Nespresso's experimental store, Manchester
Our trade programme has been instrumental in fostering strong relationships with interior designers and luxury establishments. By offering exclusive discounts, dedicated support, and priority delivery, we've positioned ourselves as a trusted partner in the industry. As we continue to expand our reach, we remain committed to providing high-quality, British-made furniture that enhances both residential and commercial spaces, creating environments that are not only visually stunning but also functional and comfortable. If you’d like to work with us, find out more about our trade programme on our trade page on our website.